The complexity of in-vehicle interaction systems is constantly growing. However, thanks to the increased availability of sensing systems in the driving environment and communication infrastructure able to change the interaction modalities at driving radically, the existing situation is likely to progressively turn into a cooperative scenario, in which the vehicle and the driver share tasks at perceptual, decisional and control level. This paper's original contribution is targeted to propose an innovative Human-Machine Interaction (HMI) paradigm developed within the SAFE STRIP Horizon 20202 project. Following a rigorous methodological approach, according to the user-centric paradigm, this HMI has been conceived to exploit the potential of Cooperative Intelligent Transport Systems (C-ITS) to implement new mobility paradigms and turn the traditional vehicle perspective into a more efficient traffic perspective. The overall HMI strategy has been re-designed to foster the adoption of a new, more active role of the driver and the other road users. The preliminary prototypes developed in the SAFE STRIP project are also described in this paper.
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