In the last decades, political and pre-election polls have been assuming more and more importance because they measure not only support for political parties and candidates, but also public opinion on a wide range of social and political issues. When conducted through a scientific design, they are a powerful political and democratic instrument. Nevertheless, in Italy, a set of “best practices” about their quality is likely to remain elusive. In this paper, according to the AGCOM resolutions, an analysis on the qualitative content of all the Italian political and pre-election polls from 2000 to 2012 is proposed, with the aim to evaluate their reliability and to draw an identikit of high quality polls.
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