The aim of this research is to illustrate that in event planning and organization several actors are involved and each of them in specific local communities plays a key active role in the event's success. Event managers and socioinstitutional actors are increasingly looking at events as a mechanism to enhance tourism development in the regions where the events are organized. Therefore, the empowerment of residents and their involvement in the process of territorial development becomes of paramount importance. In this sphere, service-dominant logic is the main theoretical framework of interest, as it embraces the assumption that a host community's involvement in the process of valuation of local traditions, environment, and knowledge of the territory is an essential factor in both tourist and cultural events. Service-dominant logic enables all social and economic actors to be recognized as key actors in resource integration, service provisioning, and value cocreation. Furthermore, in their resource integrating, service provisioning, value cocreating activities, each actor plays an active and dynamic role, thus representing operant resources. Research conducted using Ebsco-source (July 2015), exclusively on academic peer-reviewed journals, highlights articles based on the topic of service-dominant logic and articles regarding management in touristic and cultural events. No articles merging these two spheres were found. The original value of this research lies in demonstrating that service-dominant logic and management in tourist and cultural events are a natural fit. Through multiple case studies, the article examines four international events "Ravello Festival," "Umbria Jazz Festival," "Edinburgh International Festival," and "Singapore International Festival of Arts."

Citizen Cocreation in Tourist and Cultural Events

STORLAZZI, Alessandra;
2018

Abstract

The aim of this research is to illustrate that in event planning and organization several actors are involved and each of them in specific local communities plays a key active role in the event's success. Event managers and socioinstitutional actors are increasingly looking at events as a mechanism to enhance tourism development in the regions where the events are organized. Therefore, the empowerment of residents and their involvement in the process of territorial development becomes of paramount importance. In this sphere, service-dominant logic is the main theoretical framework of interest, as it embraces the assumption that a host community's involvement in the process of valuation of local traditions, environment, and knowledge of the territory is an essential factor in both tourist and cultural events. Service-dominant logic enables all social and economic actors to be recognized as key actors in resource integration, service provisioning, and value cocreation. Furthermore, in their resource integrating, service provisioning, value cocreating activities, each actor plays an active and dynamic role, thus representing operant resources. Research conducted using Ebsco-source (July 2015), exclusively on academic peer-reviewed journals, highlights articles based on the topic of service-dominant logic and articles regarding management in touristic and cultural events. No articles merging these two spheres were found. The original value of this research lies in demonstrating that service-dominant logic and management in tourist and cultural events are a natural fit. Through multiple case studies, the article examines four international events "Ravello Festival," "Umbria Jazz Festival," "Edinburgh International Festival," and "Singapore International Festival of Arts."
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Utilizza questo identificativo per citare o creare un link a questo documento: http://hdl.handle.net/20.500.12570/2117
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